Wednesday, January 31, 2007

India Internet Companies: Overnight Success or Hardwork

The three public listed India Internet companies are InfoEdge, Rediff and Sify. While Info Edge is listed in India, Rediff and Sify are listed on Nasdaq.

Info Edge operates Naukri.com, Quadrangle, JeevanSathi.com and 99acres.com. They really impress me with their Internet marketing skills in India.

Mind you, they incorporated the business way back in 1995 and started Naukri in 1997.

Now during the past decade we have seen a boom and a bust. And it is only now that the number of internet users is approaching critical mass.

So looking at the booming Indian economy, growing internet community and recognition of online advertisement opportunities, I believe that the time for the Indian internet sector to grow has come. Reports say that the Indian Internet users should surpass 100 million by 2009.

And if InfoEdge is a leader in this sector, it is because of continuous hardwork and understanding of the Indian Internet market and it is just not an overnight success.

To give you an idea of what Internet marketing is all about here are some activities you can do for your website:

Online Polls, Opt-In Email, Newsletter, White Paper on your Industry, Online Contests, Mini Sites, Usability Analysis & Recommendations, Online Surveys, Articles related to your industry, Content Syndication, In-depth site evaluation & competitor analysis,Link Campaigns, Live Help, Affiliate Program, E-Mail Advertising, FAQ Section, E-Mail follow ups, Customer's Testimonial, Link Exchange, Banner Campaign, Monthly/Weekly Promotions through online discount coupons, Sweepstakes, etc.

However every client has unique goals, and needs a unique solution, the cost of any internet- marketing-solution campaign will depend on the type of campaign you choose/need, its scope, length and the amount of work needed to be put by you. Go to Internet Business Strategies for more insights.

OMG!!!! And I thought it was just plain fun and easy to Get Rich!!!

And here is an amazing interview by Gautam of Sanjeev Bikhchandani on their IPO
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