BrandLine features an interview of Joanna Ferrone, the creator of Fido, the 7 Up brand icon and she has the following to say about his philosophy.
His philosophy is "Fido is for Fido. Fido is against noone. Fido is youth. Fido has no age. Fido sees everything. Fido judges nothing. Fido is innocent. Fido is powerful. Fido comes from the past. Fido is the future.
Looks like I have found my idol!
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