Thursday, April 26, 2007

Ambush Marketing in India

Ambush marketing...rare in India but then Mr.Mallya is known for his out of the box ways !! This one rocks!!


Weblog on Business and Finance



Another one is:
We fly to London direct...
and right below it
They are flying to London...

6 comments:

Anuraw said...

Man from where you catch this? i didnt know about that :) Look Great Marketing Staterge by VM.

http://trueindiancricketfan.blogspot.com/

Unknown said...

There is a new one by Go Air which is positioned above KingFisher..
We've not changed.
We're still the smartest way to fly
-Go Air

Unknown said...
This comment has been removed by the author.
Unknown said...

I'm not sure whether Go Air is trying to act smart and getting into trouble there. Unnecessarily joining the potshots taken by VM.

would there be another: "They can't change" for GoAir!!

Anand said...

Oh wow..this looks like a mix of both ambush and viral marketing..
This ad is spreading across the blogosphere too like hell!

Anonymous said...

Hey I’ve not seen this yet. But the way thinking is just amazing