Saturday, March 3, 2007

MONKEY Mutual Funds

DNA has an interesting article on naming a MF: Naming funds is a monkey business. Some excerpts.....

Fifteen cigarettes into the morning and it was still eluding Ravi. He had to come up with a name for the new mutual fund scheme his asset management company (AMC) was about to launch.

The AMC planned to launch an equity scheme, which was similar to some of its existing ones. To make it look different, and comply with the regulatory requirement of a scheme being genuinely different, they had planned to make it closed-ended for three years and open-ended thereafter. But his boss now wanted another level of differentiation built in - an interesting name!

Ravi’s suggestion that they call it the Multiple Opportunities in a New Knowledge Economy Fund (M.O.N.K.E.Y.) had been rejected on the ground that it did not sound serious enough.

I guess the name is the only differentiator among the MFS rushing in. My views on MFs can be seen here


Investing Gyan
Reviews, Tips, Calculators with an Indian perspective.
Post a Comment